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Pay-per-Click Internet Marketing

Measure the profitability of your Internet marketing campaign...


File Size: 31 KB
Date Added: Apr 2003
Requirements: Microsoft Excel 97 and higher



Simply publishing an ad on the Internet is not enough.  You need to generate sales from your ad campaign.  Your pay-per-click Internet marketing campaign can become expensive and can get completely out of control.  That is why it is important to regularly check your Internet marketing campaign to see if it is still profitable.

This pay-per-click Internet marketing spreadsheet has been designed for the Google search engine Adwords marketing service.  Google allows you to display an ad and link to your website if a user type certain keywords in the search engine.  You only pay when a user reacts and clicks on your ad.  That is why it is called pay-per-click Internet marketing.  You may also use the spreadsheet on other Internet marketing service that works on a pay-per-click basis.

The spreadsheet helps you determine the profitability of your pay-per-click Internet marketing campaign.  By entering resent sales and visitor statistics the spreadsheet calculates how mush revenue is generated per visitor.  You enter details of your various pay-per-click marketing campaigns and the spreadsheet then uses this information to forecast your gross profit for different periods.  The spreadsheet can be updated any time with new statistics.

  • Internet marketing terms explained
  • Monitor various marketing campaigns
  • Conversion to sales rate calculated
  • Sales per click through calculated
  • Daily, monthly and annual sales forecast calculated
  • Daily, monthly and annual gross profit forecast calculated
  • Gross profit margin calculated for each campaign
  • Contribution to total profit calculated for each campaign
  • Help page with instructions on how to use the spreadsheet
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